HomeBlogEcommerceAvoid These 5 Common Mistakes When Managing Your Online Store

Avoid These 5 Common Mistakes When Managing Your Online Store

Building a successful e-commerce store in today’s competitive landscape can be a real challenge – that’s why CommerceV3 is here to give you the scoop on the top mistakes to avoid for your online store.

1. Restricted Shipping and Pickup Choices

When it comes to shipping and pickup options, consumers often have very specific preferences. Failing to provide a customer’s desired options can lead to immediate cart abandonment and loss of potential sales to competitors who offer additional choices. If your current platform limits shipping and pickup options, it might be time to consider switching to an e-commerce solution with more versatility. Are you offering your customers enough shipping options?

2. Underutilizing the Power of Search

Consumers prefer e-commerce sites that make it easy to find the items they are looking for. However, many out-of-the-box platforms have limited or no on-site searchability, which can result in customer frustration, abandoned carts, and lost sales. How does your platform make sure customers can find what they are looking for once they reach your site? 

3. Not Implementing Cart Abandonment Tracking Properly

With the capability to track cart abandonment, your business can identify potential issues in the sales funnel or user experience and make necessary adjustments to reduce cart abandonment rates. This is a crucial step toward ensuring that customers have a seamless and enjoyable shopping experience on your website. How much can your platform tell you about why customers are leaving your site?

4. Not Fully Maximizing Your Store’s Site Speed for Optimal Performance

Slow website loading times can have negative effects on sales and customer loyalty. Unfortunately, most e-commerce platforms do not provide site speed optimization services, which force businesses to prioritize this key metric internally or seek assistance from outside vendors. CommerceV3 prioritizes site speed and offers advanced optimization techniques and ongoing support to enhance loading times. This optimization can result in an exceptional customer experience, increased loyalty, and potentially higher profits. How quickly does your site load? 

5. Not Treating Your Online Store Like a Physical Storefront

Maintaining an updated and fresh online storefront is crucial for any e-commerce business, as neglecting to do so can cause it to become stale and unappealing to customers. Through the use of advanced merchandising features, you can maintain a familiar shopping experience for your customers while keeping your storefront current with the latest trends and innovations, ultimately attracting and retaining customers in the highly competitive world of e-commerce. How do you keep your site fresh?

Avoiding these common mistakes is a great way to eliminate many challenges vendors face in the competitive world of e-commerce sales. If your business needs help navigating these issues, CommerceV3 is ready to be your e-commerce partner. For a more in-depth analysis of the issues described in this post, download our e-book on this topic.


The award-winning CommerceV3 platform was built from the ground up for large-scale, multi-channel retail. It combines an open-source front-end with a high-performance cloud-based application so merchants can launch fully customized stores with ease.


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