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Unlocking the Power of Cross-Selling and Upselling

How We Can Help You Boost Your Average Order Value

Are You Making the Most Out of Every Sale?

If you’re in the e-commerce business, you know how crucial it is to maximize your average order value (AOV). But are you leveraging the full potential of cross-selling and upselling to achieve this?

Let’s dive into how these strategies can significantly impact your revenue and how we can help you implement them effectively.

What’s the Difference Between Cross-Selling and Upselling?

Cross-selling involves recommending related products to a customer, while upselling encourages customers to purchase a higher-end product or add-on. Both strategies aim to increase the order value, but they do so in slightly different ways.

How Does Cross-Selling Work?

In CV3, every product can be assigned a customized set of related products as cross-sells. For example, you could cross-sell a laptop bag or mouse if a customer buys a laptop. These cross-sells can be displayed on the product page and formatted to integrate into your site’s styling & layout, using CommerceV3’s fully customizable templates. 

The Art of Upselling

If a shopper is looking at a basic product, why not upsell them to a premium one? Specific upsells can be added as related products on the product pages – or upsells can be generated dynamically. CV3’s templating also allows for upsell (and cross-sell) widgets to be added in checkout on the View Cart page, on sidebars throughout the site.

Why Should You Care About Order Value Revenue?

Increasing your average order value directly impacts your revenue. When customers include cross-sells or upsells in their order, this drives AOV higher. The higher the AOV, the more revenue you generate without having to acquire new customers.

How Can We Help You Implement These Strategies?

Our platform offers customizable features that make cross-selling and upselling a breeze. You can even segment your customers into different Customer Groups to make your strategies more effective.

Decision-Making Made Easy

Our analytics integration can also guide your decision-making process. Know which products are frequently bought together and use this data to optimize your cross-selling and upselling strategies.

Ready to Take Your Sales to the Next Level?

If you’re not utilizing cross-selling and upselling strategies, you’re leaving money on the table. Ready to boost your average order value?

Schedule DEMO with CommerceV3 today!


The award-winning CommerceV3 platform was built from the ground up for large-scale, multi-channel retail. It combines an open-source front-end with a high-performance cloud-based application so merchants can launch fully customized stores with ease.


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