In part one of this series, we identified the top five mistakes to avoid when running your e-commerce store. In this post, we have identified 5 more issues that are essential to steer clear of. For more detailed explanations of these issues and how CommerceV3 can help you avoid them, be sure to download our free e-book on this topic linked at the end of the post.
6. Ignoring Mobile Optimization
Over 50% of internet traffic comes from mobile devices, and this number continues to grow. Neglecting to optimize your website for mobile devices results in a negative impact on the user experience which means lost sales. How does your e-commerce platform make your website mobile-friendly and easy to navigate on both smartphones and tablets?
7. Inadequate Product Descriptions
Your product descriptions are your opportunity to persuade potential customers to buy your products. Offer detailed and precise descriptions of your products to prevent any confusion or dissatisfaction. Ensure that you cover all essential product details, including size, color, material, and other features. How well do you describe your products to customers?
8. Poor Customer Service
Excellent customer service is a must-have for any e-commerce store. Ensure that you provide a seamless customer experience by responding promptly to questions, offering helpful information, and resolving any issues that arise. Make certain your customers feel valued and satisfied with their shopping experience. Are your customers getting the service they need?
9. Neglecting SEO
Search engine optimization (SEO) is crucial for your e-commerce store to achieve a higher rank in search results. Optimize your website with appropriate keywords, meta descriptions, and alt tags, among other things. Perform keyword research and apply the best SEO practices to enhance your visibility in search results. How effective is your current SEO?
10. Lack of Trust Signals
Use trust signals such as reviews, social proof, and security badges to build trust with your customers. Ensure that you have these features prominently displayed on your website to enhance credibility which can help increase sales. An excellent way to do this is to encourage your customers to leave product reviews for items they purchase and then include those reviews on the product pages. How does your platform display trust signals?
Avoiding these common mistakes is a great way to eliminate some of the challenges merchants face in the competitive world of e-commerce sales. If your business needs help navigating these identified issues, CommerceV3 is ready to be your e-commerce partner. For a more in-depth analysis of the issues described in this post, download our e-book on this topic.