01
Video Strategy & Planning
We identify where video fits into your customer journey and develop content strategies aligned with business goals, acquisition efforts, and retention programs.
eCommerce Agency+ · Video Marketing
Stories That Capture. Videos That Convert.
Turn complex products, brand stories, and customer journeys into high-performing video content. From short-form social clips to product explainers and campaign assets, we help brands create videos that drive engagement and revenue.
The Video Framework
Video Content Built For Every Stage Of Growth
From awareness to retention, we create video experiences that educate customers, strengthen brands, and increase conversions.
02
Channel-Optimized Delivery
Every platform has different audience behavior. We optimize content formats, messaging, and delivery strategies for maximum performance across channels.
03
Performance Tracking & Iteration
Track engagement, watch time, clicks, and conversions through actionable reporting that helps improve every future campaign.
04
Short-Form & Social Video
Create high-impact content for Instagram Reels, TikTok, YouTube Shorts, and social campaigns designed to capture attention quickly.
05
Explainers, Tutorials & Product Videos
Help customers understand products, features, and benefits through clear educational videos that build trust and increase conversions.
06
Creative & Production Support
From scripting and storyboarding to editing and optimization, we provide end-to-end production support without requiring an in-house team.
The Content Engine
One Content Engine. Multiple Channels.
Every brand story flows through the same pipeline — produced once, optimized per channel, measured against conversion.
01Brand StoryYour unique POV, articulated for video
02Video ProductionScript, shoot, edit, color, sound
03Channel DistributionNative cuts shipped to every platform
04EngagementWatch time, hooks, comment depth
05ConversionPDP video, paid creative, landing-page hero
06Customer RetentionLifecycle video assets keep customers warm
The Production Engagement
How We Build Video Programs That Perform
Four phases. Each one builds on the last so the content engine compounds into a library of high-performing assets.
01
We benchmark your current video footprint, audience behavior, and competitive context. Output: a 90-day content roadmap with channel + asset coverage mapped to revenue stage.
- Audience and platform-affinity research
- Buyer-journey content gap analysis
- Asset-type prioritization against revenue lift
02
We ship the full production — script, board, capture, edit, color, sound, motion graphics — to broadcast-grade quality with channel-specific variants baked in from day one.
- Channel-native cuts (9:16, 1:1, 16:9) per asset
- Captioning + accessibility built into every export
- Branded motion + sound library reusable for future sprints
03
Every asset ships into the channels where it earns the most attention — wired into your analytics + paid media stack so every view is attributable from day one.
- Multi-channel deploy (YouTube, Reels, TikTok, PDP, email, paid)
- UTM and pixel wiring across every destination
- Promotion calendar mapped to your category cadence
04
Weekly hooks and creative-variant tests. Monthly content review. Quarterly library refresh. Every cycle compounds — watch time, CTRs, and conversion all trend up.
- 14-day hook + thumbnail test cadence per top asset
- Auto-flagged decaying assets for refresh + repurpose
- Monthly executive readout against engagement + revenue
Impact
What 90 Days of CV3 Video Typically Looks Like
Cumulative outcomes across the brands running video with us today.
+215%
Increase In Social Engagement
150+
Brands Supported
4.2×
Video Content ROI
+80%
Higher Product Engagement
Content Formats
The Eight Formats We Produce Most
Each format has its own audience, its own channel mix, its own conversion role. We build the library; you ship the campaigns.
Product Demos
PDP + paid hero
Brand Story Videos
About + homepage
Customer Testimonials
Social proof
Social Media Content
Reels · TikTok · Shorts
Educational Tutorials
How-to · onboarding
Product Launch Videos
Hero campaign
Paid Media Creative
Ad variants
Lifecycle Video Assets
Email + retention
Why CV3
Video Built Around Revenue, Not Vanity Metrics
Eight things every CV3 video engagement comes with — table stakes the legacy “creative agency” model never solved for.
Strategy-first production
Every asset is mapped to a buyer-journey stage and a channel. No script gets written before the strategy lands.
Ecommerce expertise
We've shipped video for 150+ commerce brands. We know what sells SKUs, not just what wins creative awards.
Multi-channel execution
9:16, 1:1, 16:9 cuts of every asset shipped at the same time — native to every platform algorithm.
Performance measurement
Watch time, hooks, CTR, conversion lift — wired into your analytics stack so every video is attributable.
Conversion-focused content
Every video has a defined conversion role. We measure success in revenue lift, not view count.
Scalable creative systems
Branded motion + sound libraries built once, reused for every future sprint. Production cost trends down.
Unified reporting
One dashboard. Watch time, engagement, paid CTR, PDP conversion lift — stitched together so video ROI is always one click away.
Senior-level oversight
The creative director who scopes the work is the operator who ships it. No junior creative hands.
Connected To
Every Growth Channel Lifts With Better Video
Video doesn't live alone — every other channel either feeds video views in or converts video traffic into revenue.
SEO
Embedded video lifts dwell time + rankings
PPC
Higher CTR + lower CPC on video creative
Email Marketing
Animated assets lift open and click rates
Social Media
Short-form native to every platform algorithm
CRO
Hero video on PDPs lifts conversion rate
Analytics
Unified watch-time + revenue attribution
FAQ
The questions every CMO asks us about Video.
Why does video marketing matter for ecommerce brands? +
Video helps customers understand products faster, increases engagement, builds trust, and improves conversion rates across channels. PDPs with hero video typically see 10–30% CVR lift; paid creative with video typically sees 2–4× higher CTR than static; social-first brands without a video strategy now lose share to brands with one.
What types of videos do you create? +
We support product demos, explainers, testimonials, social content (Reels / TikTok / Shorts), educational videos, paid media assets, lifecycle email video, and brand storytelling. See the eight-format section above for the full library — and we add bespoke formats per category when the audience calls for it.
Do you manage social video content? +
Yes. We create, edit, and optimize content specifically for Instagram, TikTok, YouTube Shorts, and other digital channels — with hook + thumbnail testing on a 14-day cadence so the assets compound rather than decay.
Can video support SEO and PPC campaigns? +
Absolutely. Embedded video lifts dwell time + organic rankings; video creative typically delivers higher CTR + lower CPC than static ads; PDP hero video lifts conversion. We share creative learnings across SEO, PPC, and lifecycle so the whole growth stack compounds.
How do you measure success? +
We focus on engagement quality, watch time, click-through rates, conversions, customer retention, and revenue impact. Every monthly readout anchors to revenue contribution — not view count or vanity engagement.
Video Pod · Q2 Onboarding Open
Tell better stories. Sell more product.
Bring your top three SKU launches, your existing creative library, and 30 minutes. We'll come back with a 90-day video plan and the senior pod that has shipped it before.
Pricing FitVideo is bundled into every Agency+ tier (Starter $999/mo → Scale+ $2,999/mo). For standalone video, run a $12K Video Sprint. See full pricing →