In supplements, claim safety is a competitive moat.
Vitamins, nootropics, longevity stacks, functional nutrition — one bad claim line can pull your Meta account for a quarter. We operate a vetted, FTC-safe claim library by category and run AEO that answers without overpromising.
Four shifts every supplement operator is feeling. All at once.
Generalist agencies treat supplements like any other DTC. They don't survive the first claim review. Discovery, compliance, repeat economics and third-party validation are all moving — and they're all moving together.
Claim risk is binary
One violation removes Meta for a quarter and invites an FTC letter. We run a vetted claim library by ingredient and category — every line cleared before it ships.
AEO owns the consideration cycle
"What's the right magnesium for sleep?" lives in ChatGPT now. Schema, dosage facts and ingredient pages decide who gets cited.
Repeat economics decide the category
Supplements live on subscribe-and-save. The unit economics break without 60-day replenishment, save flows and reorder cadence built from day one.
Third-party validation is the moat
Review velocity, clinical-style content, ingredient sourcing — buyers and assistants both filter on trust signals. We engineer them in.
Six systems applied to your category. Day one.
Same operating system as every CV3 client — inputs tuned for supplements: ingredient entity graphs, dosage comparison Q&A, claim-safe creative, replenishment lifecycle.
Ingredient + condition citation
Magnesium glycinate, lion's mane, NAD+ — every assistant pulls from an ingredient graph mapped to conditions. We make sure yours is the source.
Dosage & comparison answers
"How much creatine should I take?" Schema + dosage-fact tables + claim-safe answers. Built for AI Overview and assistant citation.
Subscribe-and-save funnel surgery
200+ tests/week on subscribe gate, bundle ladder, autoship discount, post-purchase upsell. Winners promoted in hours.
Claim-safe AI UGC
30 brand-locked variants per concept, every line cross-checked against the legal-approved library. Zero Meta rejections on the GlowHealth account in 6 months.
Ingredient × goal × demographic
10,000 helpful pages mapping every ingredient to every goal and demographic combination. Entity-aware, AI-readable, ranked & cited.
Replenishment + reorder cadence
30/60/90-day replenishment flows, reorder reminders, win-back. Klaviyo + Postscript + SMS, all stitched to the subscription engine.
Adjacent operator DNA you might want next.
Ready to be compliant & cited?
Bring your top 3 SKUs, your two biggest growth questions, and a 30-minute window. We'll come back with a supplement-specific 90-day plan — and the senior pod that has shipped it 41 times.