In pet, trust signals drive the entire cohort.
Premium pet food, supplements, accessories, wellness. Trust + ingredient transparency + lifetime cohort economics. We engineer the ingredient story and run the lifecycle that keeps pet parents loyal.
Four shifts every pet operator is feeling. All at once.
Generalist agencies treat pet like a niche DTC category. It isn't — it's a four-year customer with binary trust and exceptional cohort math. We treat every part of the funnel like it's playing for year three.
Trust is the entire moat
Ingredient transparency, vet endorsements, sourcing detail — pet parents will switch on one wrong label line. We engineer the trust story across every surface.
Lifetime cohort math is unforgiving
A pet parent is a 4-year customer with 48 reorder windows. Every onboarding decision compounds — or leaks — for years.
AI now answers "what should I feed my X"
Breed, age, condition — assistants are the new vet receptionist. Citation share owns the funnel top.
Subscription + bundle = unit economics
Without 4× SAS attach the unit economics don't pencil. We build the bundle math and the subscribe funnel from email-1.
Six systems applied to your category. Day one.
Same operating system as every CV3 client — inputs tuned for pet: ingredient + breed entity graphs, condition answer pages, vet-style claim creative, onboarding lifecycle that lasts four years.
Ingredient + breed citation
Limited-ingredient, grain-free, raw, breed-specific — assistants pull from an ingredient + breed graph. We make yours the cited source.
Breed/condition answer pages
"Best food for senior labradors with joint issues?" Schema + breed-fact tables + vet-aligned answer.
Subscribe gate + bundle surgery
200+ tests/week on subscribe gate, bundle ladder, autoship discount, breed quiz. Winners promoted in hours.
Owner + vet creator UGC
30 brand-locked variants per concept across owner and vet archetypes. Every line vetted against claim rules.
Breed × diet × condition matrix
10,000 helpful pages mapping every breed-diet-condition combination. Entity-aware, AI-readable, ranked & cited.
Onboarding + replenishment + win-back
14-day puppy onboarding, replenishment cadence, win-back, vet-content gates. Klaviyo + Postscript + SMS, all stitched to subscription.
Adjacent operator DNA you might want next.
Ready to build a four-year cohort?
Bring your top 3 SKUs, your two biggest growth questions, and a 30-minute window. We'll come back with a pet-specific 90-day plan — and the senior pod that has shipped it 14 times.