The variant is generated, not designed.
An agent reads your brand guide, your past winners, and your top complaints — then writes 8 variants per test. The senior reviewer picks the 2 that ship.
8 variants generated · 2 ship Service 03 · Agentic CRO
200 tests a week. Winners promoted in hours.
Variants generate, deploy, and promote themselves — supervised by a senior pod, scored on revenue, not clicks.
Why Agentic CRO
Your CRO agency ships 3 tests a quarter. We ship 200.
The bottleneck was never the math. It was the throughput between hypothesis and live variant. Agents close it. Humans still pick the winners.
Winners promote themselves in 6 hours.
At 95% confidence on the primary metric, the variant becomes the new control. No Monday meeting. No stakeholder review thread.
14d median win-to-promotionScored on RPV, never on clicks.
Revenue per visitor, segmented by traffic source. No CTR vanity. No dwell time. No "engagement." If it doesn't move RPV, it doesn't ship.
RPV — not CTR, not bounceThe CRO Engine
Five agents. One revenue loop.
Every brand on Agentic CRO runs the same 5-agent loop: hypothesize → generate → ship → measure → promote.
01
The Hypothesis-Agent ingests session replays, heatmaps, and support tickets every night. It writes 40–60 new hypotheses per week, ranked by RPV impact × ship effort.
- Friction events tagged at the DOM-element level
- Hypotheses scored on a "revenue at risk" model
- Senior CRO lead approves the top 12 each Monday
02
For each approved hypothesis, 8 variants are generated — 4 copy, 4 layout. Voice-Match agent enforces your brand voice. Senior pod picks the 2 that ship.
- Variants generated in your brand voice, not "neutral"
- A/B and A/B/n supported up to 6 arms
- QA-checked across iOS, Android, desktop before deploy
03
Variants ship to a 5% traffic slice the same day. No engineering dependency, no release window. Rollback is one click and takes 90 seconds.
- Edge-side deployment via Cloudflare Workers / Vercel
- Auto-rollback if KPI drops >15% in the first 4 hours
- Zero dependency on your dev team's sprint
04
Every test is scored on revenue per visitor, segmented by traffic source. Significance is computed continuously — not at the end. Bayesian, not frequentist.
- Bayesian RPV with cohort-stratified priors
- Daily executive readout · weekly business review
- Drift alerts if a winner stops winning
05
At 95% confidence on RPV, a variant is promoted to control automatically. The next round of tests builds on the new baseline. The flywheel compounds.
- Auto-promotion at 95% Bayesian probability
- Loser variants archived with full reasoning
- Compound lift: 24% average over 4 quarters
FAQ
The questions every CMO asks us.
Are AI agents actually writing the variants? +
An agent drafts 8 variants per test, but a senior CRO lead picks the 2 that ship — and reviews every winner before promotion. Humans set the strategy, govern the brand voice, and make the calls. Agents do the throughput work humans hate.
What if a test tanks my conversion rate? +
Auto-rollback triggers if any variant drops a primary KPI more than 15% in the first 4 hours of traffic. In our last 1,200 tests, 38 hit that threshold and rolled back automatically. Net damage: zero.
Do you need access to my codebase? +
No. We ship variants via edge-side scripts (Cloudflare Workers, Vercel Edge, or your existing experimentation platform — Optimizely, VWO, Convert). Your dev team's sprint is never blocked on us.
How do you measure revenue, not just clicks? +
Every test is scored on RPV — revenue per visitor — segmented by traffic source. We integrate with your eCommerce stack (Shopify, BigCommerce, custom) to attribute orders to variant exposure at the session level.
What's the minimum traffic? +
~50,000 monthly sessions for the CRO Pod to make sense. Lower-traffic brands run our Starter CRO (10–15 tests/quarter) inside the main $999/mo plan.
Pairs Well With
CRO converts the traffic. But where does it come from?
Accepting Q2 Onboarding
Stop shipping 4 tests a quarter.
Your CRO is a status report. Make it a revenue line. 200 tests a month. One senior pod. No Monday meetings.
Pricing FitCRO is bundled into all tiers. For a standalone CRO sprint, run a $15K 90-day pilot. See full pricing →