Sarthak
Dispatches by Sarthak
24 articles published
GDPR-Compliant Ecommerce: What DACH-Region Sellers Need to Know
GDPR-Compliant Ecommerce: What DACH-Region Sellers Need to Know

Holiday GEO Checklist: Getting Cited by AI Shopping Assistants Before Black Friday
Holiday GEO Checklist: Getting Cited by AI Shopping Assistants Before Black Friday

GEO by Industry: What Actually Gets Beauty Brands Cited vs. Pet Brands
GEO by Industry: What Actually Gets Beauty Brands Cited vs. Pet Brands

AI Shoppers Convert 42% Better Than Google Traffic: What It Means for Your Store
AI Shoppers Convert 42% Better Than Google Traffic: What It Means for Your Store

Ecommerce Trends for 2026: 10 Strategies Commerce Brands Need to Grow Online
Ecommerce Trends for 2026: 10 Strategies Commerce Brands Need to Grow Online

ChatGPT Ads Are Live in India: What It Means for Ecommerce Brands
ChatGPT Ads Are Live in India: What It Means for Ecommerce Brands

Agentic CRO: How AI Is Changing Conversion Optimization
Agentic CRO: How AI Is Changing Conversion Optimization

What’s Included in a GEO Service (and What Costs Extra)
What’s Included in a GEO Service (and What Costs Extra)

Q4 PPC Planning Calendar: What to Do in September, October, and November
Q4 PPC Planning Calendar: What to Do in September, October, and November

Cheap GEO vs. Quality GEO: What’s the Difference?
Cheap GEO vs. Quality GEO: What’s the Difference?

How Much Does It Cost to Rank in ChatGPT and Perplexity?
How Much Does It Cost to Rank in ChatGPT and Perplexity?

Is a $999/mo Full-Service Growth Stack Too Good to Be True?
A straight answer to the question every skeptical founder asks, including the honest catch.

GEO Pricing Explained: Retainer vs. Project vs. Per-Page
The three ways GEO gets billed, what each one costs, and how to choose the right model for your situation. The short version There are three ways to pay for GEO, and each suits a different situation. A retainer, roughly $2,500 to $10,000 or more a month, buys ongoing work and fits brands building visibility …

What Does GEO Cost in 2026? A Simple Pricing Guide
What a fragmented marketing stack actually costs you, once you count the invoices you can’t see.

The Real Cost of Using 6 Different Marketing Vendors
A plain look at how GEO gets priced, why quotes vary so wildly, and how to tell a fair one from a bad one.

How to Choose the Right GEO Agency for Your Brand
A decisive buyer’s guide, with a ten-point test to grade your shortlist and a benchmark for what actually good looks like.

How to Calculate the ROI of GEO for Your Store
A straight method for measuring the return on GEO, including the parts most people forget to count.

How Much Should an Ecommerce Brand Spend on AI Search?
A straight method for setting your AI search budget, without a made-up universal number.

In-House Team vs. Growth Agency: Which Costs Less?
A real cost breakdown of building a marketing team versus hiring a growth agency, including the parts most people forget to add up.

What to Expect in Your First 90 Days With a GEO Agency
A straight, month-by-month look at what a good engagement delivers, and how to tell early if yours is on track. The short version In your first 90 days with a GEO agency, weeks one and two should go on onboarding and a baseline of your current AI visibility, the rest of month one on strategy …

How to Choose the Right GEO Agency for Your Brand
A decisive buyer’s guide, with a ten-point test to grade your shortlist and a benchmark for what actually good looks like. The short version Most “GEO agencies” are SEO shops that added a buzzword. To choose a real one, grade every candidate on ten things that separate operators from pretenders: whether they can explain how …

Post-Purchase Emails: How to Turn First-Time Buyers into Repeat Customers in 2026
70 to 80 percent of first-time ecommerce customers never come back for a second purchase, and the reason isn’t that the product was bad or the price was wrong but that nothing happened after the sale. The order confirmation came from the platform’s default template, the shipping notification was a bare tracking link, and then …

UX Mistakes: 12 Patterns Quietly Draining Revenue from Your eCommerce Store in 2026
UX is the single highest-ROI investment most ecommerce brands ignore. Forrester puts the return at $100 for every $1 invested — a 9,900 percent ROI. A single UX tweak can lift conversion 400 percent. The gap between average ecommerce conversion (1.6 to 2.5 percent) and top-performer conversion (4.7 percent+) is almost entirely explained by UX …
